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The Department of Psychiatry and Behavioral Sciences within the UW School of Medicine is the third largest clinical department within the School of Medicine with 285 full-time faculty members, 280 clinical faculty members, and over 200 staff. Department faculty provide clinical services in 5 hospitals, 14 primary care locations, and several outpatient sites in addition to telepsychiatry consultations to more than 150 clinics in Washington and beyond. As the only academic psychiatry department serving the five state WWAMI region (Washington, Wyoming, Alaska, Montana, Idaho), the Department’s highly competitive residency training program is largely responsible for developing the mental health workforce in the Pacific Northwest. The Department’s robust research portfolio totals $35 million in grants and contracts per year for projects ranging from clinical neurosciences to treatment development to health policy and population health. The Department is recognized as an international leader in developing, testing, and implementing Collaborative Care, an integrated care model increasingly seen as a solution for population-based mental health care. Other areas of excellence include Addictions, Autism, High Risk Youth, Neurosciences, and Trauma, and the Department is developing innovative new programs in Technology and Mental Health, Global Mental Health, Maternal and Child Mental Health, and Targeted Intervention Development.
The Department of Psychiatry and Behavioral Sciences is recruiting for a Communications Specialist.
This position will develop and publish all internal and external communications and marketing tools for the AIMS Center via diverse channels. The AIMS Center works with primary care and other general medical settings around the US and internationally to implement a specific model of care that integrates mental health services into healthcare settings. Our partners are external to the university and the person in this position will serve as the primary communications strategist and implementer for the Center. The person in this position will be expected to independently develop and implement internal and external communications strategies, including tools and materials. This will include managing the Center’s website, developing a social media presence, developing and disseminating marketing materials. The person in this position will be required to operate with a large amount of independence and discretion, effectively representing the Center to important stakeholders.
The AIMS Center represents the university with a wide range of external partners and entities including healthcare leaders, healthcare insurers, policy makers (including legislators at both the state and national levels), and researchers. The person in this position will be the primary face of the Center to these stakeholders and partners and will craft and publish all communications and marketing materials representing the Center and, by extension, the university
RESPONSIBILITIES: •Manage the Center’s website, including writing web copy, identifying and implementing improvements to the site organization and navigation, programming website changes, creating content, creating new websites that are child sites of the main website, managing resources library on the website, tracking web analytics, creating data reports. •Develop and implement a comprehensive marketing strategy via multiple channels. This includes independently designing a multi-prong plan to market the AIMS Center’s services to a variety of potential customers that is disseminated through an array of channels that are identified by the communications specialist (beyond channels we currently use). Develop and utilize a suite of marketing tools including web sites, social media, flyers, listserv communications and other media to advertise the Center’s services. •Develop and implement comprehensive external and internal communications strategies. This includes independently designing an external communications plan designed to reach all potential customers of the Center’s services as well as the plan for implementing this plan via web sites, social media, flyers, listserv communications, a newsletter and other media. Write the copy for all of those communications. This also includes independently designing a plan to promote effective communication among the faculty and staff of the Center including internal newsletters, listserv messages, internal meetings and similar venues. •Develop and maintain contact management system. A contact management system will allow the Center to track all communications with everyone who interacts with the Center in any capacity. This will allow us to collectively recall all prior contact so that future contact with the same person or organization can be informed by this prior contact. Develop the functional requirements for this system, including designing the types of information gathered and stored. Train Center staff in how to use the system and serve as the primary resource for managing and maintaining the system. •Develop and implement a social media strategy. This includes developing a plan for a social media presence for the Center (which does not currently exist). Create Instagram, Twitter, Facebook and similar accounts and identify others we are not aware of that are relevant to the Center’s mission. Write the messages that will be distributed through these communication channels and monitor responses to these messages. •Manage the bibliographic database library and copyright permission requests. This includes both identifying published articles in both the scientific and lay press to add to an existing database as well as serving as the librarian for that database when articles are submitted by faculty and staff of the Center. Create appropriate topic tags for these articles and store them in the database so it can easily be searched and accessed by all members of the Center. This also includes responding to requests from the general public to use materials that are copyrighted by the Center – giving them information about how to use these materials according to the legal requirements of our copyright and referring them to CoMotion for official permission to use the materials.
REQUIREMENTS: •Bachelor's degree in Communications, Public Relations, or similar •3 years work related experience in Internal and external communications planning and execution, including website management and marketing. •Experience with HTML
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
DESIRED EXPERIENCE •Master’s degree in Communications or similar field; experience with Drupal, Zotero and contact management databases
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.