Founded in 1977, ZERO TO THREE works to ensure that babies and toddlers benefit from the early connections that are critical to their well-being and development. Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE we envision a society that has the knowledge and will to support all infants and toddlers in reaching their full potential. Our Core Values Statement: We believe that how we do our work is as important as what we do. To learn more about ZERO TO THREE, please visit our website at www.zerotothree.org.
You are a digitally savvy and creative content producer on the cutting-edge of social media trends. The Digital Engagement Specialist is responsible for developing and implementing the social media and blog strategy for ZERO TO THREE (ZTT). This position will be responsible for creating and delivering social media and blog content that inspires engagement among key audiences including early childhood development professionals, parents, policymakers and funders. He/she will provide input, planning and execution on annual, quarterly and day-to-day integrated communications strategy.
Essential Duties and Responsibilities
Develops and implements robust engagement strategies for ZTT social media channels and creating an organizational blog
Creates on-message, highly engaging, and visually stunning social media and blog content embedded with video, audio and other interactive elements
Coordinates and implements digital media strategies for the organization, key initiatives, campaigns and products in alignment with organizational and departmental priorities
Tracks and analyses social media and blog engagement
Collaborates closely with Digital Marketing Specialist to inform and implement SEO/SEM and paid social media strategy
Stays on top of digital and early childhood development industry trends
Supports day-to-day management of ZTT’s editorial calendar
Responsible for social media listening/monitoring and day-to-day community management
Curates and engages network of digital influencers including celebrity authors, policymakers and thought leaders
Manages Spanish-language digital presence through CERO A TRES social media profiles
Cross-trained in technical implementation of email, digital advertising, web, and mobile tactics
Performs other duties as assigned for the purpose of ensuring the efficient and effective functioning of the department.
Skills and Experience
Three to five years of experience in communications or public relations in a digital, writing or editing function.
Fluency is Spanish strongly preferred
Excellent writing and copyediting skills
Demonstrated understanding of how to plan, communicate and implement effective digital communication strategies
Demonstrated knowledge of social media tools and trends
Demonstrated ability to spark social media or blog engagement
Experience capturing and editing video or audio
Demonstrated collaborating with Capitol Hill, corporate or media partners
Understanding of the non-profit environment
Exercises independent discretion and judgement
Can work under deadline pressure while maintaining a high level of accuracy
Encourages and practices critical and strategic thinking
Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization
Bachelor’s degree in Journalism, Communications or related field.
While performing the responsibilities of the job, the employee is frequently required to use finger dexterity as well as sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. Also may need to remain seated for long periods of time, have the ability to perform repetitive motions, grasp objects, including a writing instrument, kneel, communicate verbally and hear well enough to detect nuances and receive detailed information. The employee may be required to walk, push or pull objects, bend, squat, reach, or stand. Vision abilities required by this job include close vision for preparing and analyzing data, transcribing, and expansive reading.
The work conditions described here is representative of those an employee encounters while performing this job. Depending on work location, the incumbent will typically work indoors in a heated and air-conditioned office, with a mixture of natural, incandescent and fluorescent light with low to moderate noise levels or be subject to working conditions conducive to a home office. When travel is expected the incumbent will be exposed to outside environmental conditions during those times.
About ZERO TO THREE
Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE, we envision a society that has the knowledge and will to support all infants and toddlers in reaching their full potential.
OUR CORE VALUES STATEMENT
We believe that how we do our work is as important as what we do.
By embracing our values, every member of the ZERO TO THREE community contributes to a healthy and positive culture, a more successful organization, and better outcomes for infants, toddlers and their families.
Passion and persistence in helping infants and toddlers thrive
The centrality of healthy positive relationships, including:
A commitment to family in our work and in staff work-life balance
Consistent and authentic collaboration
Respectfulness, inclusiveness and diversity
The highest standards of excellence in our work, including:
Integrity, openness, honesty and transparency
Opportunities for leadership and professionalism
Evidence-based learning and reflection
The freedom to make and learn from mistakes