About the Organization ZERO TO THREE works to ensure that babies and toddlers benefit from the early connections that are critical to their well-being and development. Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE we envision a society that has the knowledge and will to support all infants and toddlers in reaching their full potential. Our Core Values Statement: We believe that how we do our work is as important as what we do.
HealthySteps, a program of ZERO TO THREE, is an evidence-based, interdisciplinary pediatric primary care program designed to promote nurturing parenting and healthy development for babies and toddlers. For more than 20 years, HealthySteps has demonstrated positive outcomes for children, their families, and the physicians and practices that serve them. With over 100 pediatric and family medicine practices in 19 states, Washington, D.C., and Puerto Rico, HealthySteps is making a difference in the lives of children and families across the nation and beyond!
Summary The HealthySteps Communications Manager will help develop and execute a communications strategy to advance the goals of the HealthySteps program and raise the overall visibility of the organization. This position will serve as the lead HealthySteps communications staff responsible for the creation of all copy and collateral for HealthySteps-related communications activities and cultivation of national and state media outlets with influence on pediatric care and infant and toddler healthcare-related policy issues. The position will also support the communications aspects of HealthySteps marketing campaigns and the launch of related reports and resources. This position will serve as a key member of the Communications and HealthySteps teams.
Essential Duties and Responsibilities
In partnership with the Communications and HealthySteps teams, develop and execute a communications strategy in support of HealthySteps goals.
Develop and write copy for media and collateral materials for program and pediatric care-related communications activities, including social media posts, letters to the editor, op-eds, blogs, digital media toolkits, pitches, etc.
Develop and maintain a bank of talking points on key topics related to pediatric, caregiver, parental, and family services in the primary care setting.
Conduct media outreach, including cultivating relationships with reporters and bloggers, pitching, and briefing, with the goal of placement in national and targeted state media outlets with influence on infant-toddler healthcare issues.
Support HealthySteps sites in local communications initiatives and provide timely resources, alerts and advice.
Support the dissemination of new HealthySteps reports and resources, maximizing their reach with the media and the field.
Draft and edit presentations and talking points for HealthySteps leadership.
Monitor mainstream and trade media in the pediatric care field to inform HealthySteps communications and site recruitment strategy.
Work with the Sr. Program Manager and Policy Specialist to ensure coordination across all programmatic, advocacy and communications activities.
Provide rapid response support to the HealthySteps team as opportunities and challenges emerge.
Performs other duties as assigned for the purpose of ensuring the efficient and effective functioning of the department.
Essential Skills and Experience
Minimum of 5-7 years of related experience in healthcare, pediatric care and/or infant toddler health policy-related communications
Deep knowledge and understanding of early childhood development
Demonstrated ability to develop effective national and local media strategies, manage complex policy communications issues
Crisis communications experience
Excellent writing and verbal skills, with a proven ability to communicate child development issues within a policy context
Experience developing and implementing social media content and campaigns to support communications
Highly organized and detail-oriented with the ability to manage multiple and changing responsibilities effectively
Ability to travel, including occasional overnight stays
Strong interpersonal skills
Encourages and practices critical thinking
Is self-reflective and empathic
Recognizes the influence of workplace relationships on outcomes and results
Maintains a respectful and accepting approach to others
Awareness of the influence of the larger context on individual behavior
Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization
Bachelor’s degree in communications, public relations, journalism, or a related field
While performing the responsibilities of the job, the employee is frequently required to use finger dexterity as well as sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. The employee may also need to remain seated for long periods of time, have the ability to perform repetitive motions, communicate verbally and hear well enough to detect nuances and receive detailed information. The employee may be required to walk, grasp objects, push or pull objects, lift objects up to 30 pounds, bend, squat, reach, stand, and/or kneel. Vision abilities required by this job include close vision for expansive reading.
The work conditions described here is representative of those an employee encounters while performing this job. Depending on work location, the incumbent will typically work indoors in a heated and air-conditioned office, with a mixture of natural, incandescent and fluorescent light with low to moderate noise levels or be subject to working conditions conducive to a home office. When travel is expected, the incumbent will be exposed to outside environmental conditions during those times.
ZERO TO THREE: National Center for Infants, Toddlers, and Families is proud to be an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities
About ZERO TO THREE
Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE, we envision a society that has the knowledge and will to support all infants and toddlers in reaching their full potential.
OUR CORE VALUES STATEMENT
We believe that how we do our work is as important as what we do.
By embracing our values, every member of the ZERO TO THREE community contributes to a healthy and positive culture, a more successful organization, and better outcomes for infants, toddlers and their families.
Passion and persistence in helping infants and toddlers thrive
The centrality of healthy positive relationships, including:
A commitment to family in our work and in staff work-life balance
Consistent and authentic collaboration
Respectfulness, inclusiveness and diversity
The highest standards of excellence in our work, including:
Integrity, openness, honesty and transparency
Opportunities for leadership and professionalism
Evidence-based learning and reflection
The freedom to make and learn from mistakes